Reference Groups: Aspirational and Non-Aspirational Groups in Consumer Behavior

Authors

Danielle Salmon

Publication Date

4-1-2008

Recommended Citation

Salmon, Danielle (2008) "Reference Groups: Aspirational and Non-Aspirational Groups in Consumer Behavior," XULAneXUS: Vol. 5: Iss. 1, Article 4.
Available at: https://digitalcommons.xula.edu/xulanexus/vol5/iss1/4