Document Type
Article
Publication Date
Fall 10-1-2014
Abstract
Abstract: With the rise of globalization and the spread of Western culture across the globe, the use of English as an “international” language is often represented in bilingual and multilingual typographic signage. Throughout the Middle East North Africa and the Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia.
Recommended Citation
Blum, Shayna Tova, "Bilingual Typography: Study of the Linguistic Landscape of Jeddah, Kingdom of Saudi Arabia" (2014). Faculty and Staff Publications. 51.
https://digitalcommons.xula.edu/fac_pub/51
Included in
Anthropological Linguistics and Sociolinguistics Commons, Anthropology Commons, Art and Design Commons, Education Commons, Near and Middle Eastern Studies Commons, Semantics and Pragmatics Commons, Sociology Commons, Typological Linguistics and Linguistic Diversity Commons, Urban Studies and Planning Commons