A Case Study in User Experience and Experiential Design: Jewish Female / Breast Cancer / Saudi Arabia

Document Type


Publication Date

Summer 8-20-2019


User experience (UX) design is a process in which a physical or non-physical product is developed by focusing on the user's needs and interaction with the product. The goal in UX is to produce a product or brand that signifies a positive response from a user when seeing, using, or interacting with the product. The design thinking process, which is utilized in UX, is organized in phases: defining the problem, researching competitors and users, brainstorming and sketching ideas, strategizing, prototyping, production, and evaluation. This article discusses UX design through the context of human experience and interactivity with a non-physical product. Beginning by examining discourse on subconscious and conscious thinking processes, the article describes the psychology of human perception when seeing, using, or interacting with a situation or thing. The article compares UX design and human experience by reviewing the work of Professor Shayna T. Blum, who presents the research stage of a design thinking process using visual and textual content as artifacts to signify an experience. As a Jewish American woman diagnosed with breast cancer while living and working in Jeddah, Saudi Arabia in 2012-2014, Blum acts as a user, and Jeddah, Saudi Arabia (culture, environment and healthcare) acts as the product.